Programmatic media on supply paths you can verify.
ViSTARS runs the ViSTARS Exchange on direct supply paths and lists every seller in a public sellers.json. ViSTARS Agency, an affiliated programmatic media agency under common ownership, plans and runs campaigns for brands on the platform.
- Formats
- In-app, banner and display, video, native and connected TV
- Supply paths
- Direct, in production
- Verification
- Public sellers.json lists every seller, with its type
- Ways to work with us
- ViSTARS Agency runs your campaigns, or your team buys on a platform it owns
We trade the formats brands buy.
One partner trades across app, web and TV, so you do not need a separate buy for each channel.
In-app
Placements inside mobile apps.
Banner and display
Standard placements on websites and in apps.
Video
Video ads in apps and on the web.
Native
Ads that match the look of the page or feed around them.
CTV
Ads on connected TV and streaming services.
Planning a campaign? Ask ViSTARS Agency to confirm availability for your plan
Direct supply paths put fewer middlemen between your budget and the publisher.
ViSTARS runs the ViSTARS Exchange on direct supply paths. A direct path puts as few intermediaries as possible between you and the publisher.
Each one adds a fee and another party to check.
Dashed boxes are intermediaries that a direct path removes. Actual paths vary by publisher and format.
A public record lets you check who sells your media.
sellers.json is the industry standard for declaring who is authorized to sell through an Exchange. ViSTARS publishes its file at vistars.ai/sellers.json.
Every bid request lists each party that handled the impression, in order.
Find the seller ID in the Exchange's sellers.json. The entry says whether the seller is a publisher or an intermediary.
The publisher's ads.txt should list the Exchange and the same seller ID.
Ask your agency to run this check on your current media. We will show you how.
We run your media, or your team buys on its own platform.
ViSTARS Agency runs your campaigns
ViSTARS Agency is a programmatic media agency. It plans, buys and reports on the ViSTARS platform. You deal with one partner for the media, and every fee is shown to you in writing before it applies.
Built for brands that want one partner for planning and buying.
vistarsagency.comYour team buys on its own platform
Own the ViSTARS platform, run it in your own cloud account and buy through your own seat. Route supply through the ViSTARS Exchange or your own sources.
Built for brands with an in-house trading team.
How ownership worksViSTARS, Inc. builds and runs the technology. ViSTARS Agency plans and runs the media.
The technology
Builds the technology, operates the ViSTARS Exchange and runs Vi-Agent.
See the platformThe media
A programmatic media agency. Plans and runs media for brands on that technology, and also does marketing and strategy work for smaller brands.
vistarsagency.comWhat buyers ask before they hand us a budget.
What formats does ViSTARS trade?
In-app, banner and display, video, native and connected TV.
What is supply path optimization?
Supply path optimization is the practice of routing media through the shortest, most direct paths between a publisher and a buyer. Fewer intermediaries mean fewer fees and fewer parties to check. ViSTARS applies it through the direct supply paths on its Exchange.
How does a buyer verify a seller on a ViSTARS path?
Check the seller ID in the bid request's supply chain against the Exchange's sellers.json, then against the publisher's ads.txt. The ViSTARS sellers.json is public at vistars.ai/sellers.json.
Can we trade on our own infrastructure?
Yes. Own the platform and run it in your own cloud account, or route supply through the ViSTARS Exchange.
Who runs campaigns on the platform?
ViSTARS Agency, LLC is a programmatic media agency. It plans and runs media for brands on the ViSTARS platform. It is affiliated with ViSTARS, Inc. under common ownership, and the two are separate companies.
Do we need ViSTARS Agency to own the technology, or the reverse?
No. You can own the technology without using the Agency, and use the Agency without owning the technology.