Adtech is too complex now for “business-only” or “tech-only” leadership.

Adtech is too complex now for “business-only” or “tech-only” leadership. You need both.
That’s how you spot what’s broken, what’s wasteful, and what actually moves things forward.

You can’t fix inefficiency if you don’t know how the pipes work. You can’t scale a business if you only think in code. Too many decisions in this industry get made by people who understand half the picture and hope the other half sorts itself out.

In reality, the real breakthroughs happen when someone can look at an architecture diagram and a P&L with the same level of clarity. The next generation of successful companies in this space will be led by people who can bridge that gap.