Writing from ViSTARS.
Pavel Medvedev and the ViSTARS team write about the economics and engineering of programmatic: where margin goes, why complexity persists, and what it takes to fix it.
Adtech needs better plumbing and “We are the plumbers of Adtech”. If you’ve spent any time in this industry, you’ve probably seen the pattern when something breaks,…
Read
This article was originally written by our CEO Pavel Medvedev. It’s a candid take on what’s really happening in AdTech now. “Adtech doesn’t need another protocol,…
Read
Adtech is too complex now for “business-only” or “tech-only” leadership. You need both. That’s how you spot what’s broken, what’s wasteful, and what actually moves…
Read
We’re proud to announce that ViSTARS Inc. has been officially approved as a registered vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2.As a…
ReadWhen global brands like Unilever report saving €500M by in-housing, and companies like Netflix and P&G begin investing deeply in their own ad tech stacks, it’s clear:…
Read
At ViSTARS, we’ve learned that real success in programmatic advertising isn’t just about having cutting-edge technology—it’s about cultivating the right relationships.…
Read
Ah, programmatic in-housing. It sounds like the holy grail of advertising—cutting costs, gaining transparency, and taking full control of your campaigns. But before you…
Read
This article captures the essence of the programmatic advertising landscape, emphasizing the value of in-housing, data ownership, and ViSTARS’ role in enabling…
Read
We’re thrilled to announce that ViSTARS will be exhibiting at DMEXCO 2024 on September 18-19 in Cologne, Germany! At DMEXCO, we’re set to showcase our state-of-the-art…
Read
At Vistars Agency, we are your strategic partner in navigating the complexities of today’s digital landscape. Our comprehensive suite of services is designed to propel…
Read