From detection to action, with your team in control.
Vi-Agent is the operating layer for programmatic infrastructure. It connects your DSP, SSP, exchange, and ad server data with the tools your team works in, finds what changed, explains why, and acts within the permissions you set.
Complexity scales faster than teams. Operators become investigators.
Every new demand partner, format, and floor rule adds another stream of data. The people hired to run the business spend their days reconciling reports, chasing anomalies, and rebuilding context someone already worked out three months ago.
Buyers see a role for agentic AI, and they set clear conditions: humans in the loop, an audit trail that explains what the agent did, and guardrails that limit what it can do. Vi-Agent is built around exactly those three requirements.
of buyers agree there is a role for agentic AI in programmatic.
want humans in the loop.
want an AI agent audit trail for explainability.
want guardrails that limit what agents can do.
Most AI tools answer questions. Vi-Agent helps teams make decisions.
Vi-Agent is built on the mechanics of programmatic trading: bid shading, floor logic, supply chain validation, bid landscapes, and pacing curves. Its reasoning is grounded in your auction data and your history, so the answer to "why" comes with the evidence behind it.
Analyze
- Revenue and margin trends
- Yield diagnostics
- Supply health
- Campaign performance
- Partner contribution
Detect
- Win-rate declines
- Revenue leakage
- Floor-price changes
- Auction anomalies
- Delivery issues
Reason
- Auction dynamics
- Historical patterns
- Operational memory
- Partner context
- Business impact
Act
- Alerts
- Recommended next steps
- Approved workflows
- Stakeholder notifications
- Operational tasks
Context survives when people change.
Vi-Agent remembers what happened, who made each change, why, and what the situation was at the time. It builds a searchable record from your Slack, email, and CRM, so when a partner issue resurfaces, it finds the thread where your team discussed the same partner months ago.
| When | Change | Approved by | Outcome |
|---|---|---|---|
| Tue 2:22 p.m. | Restored the floor on SSP B to its previous value | Trader, Level 2 approval | Win rate recovered the same afternoon |
| Mon 9:10 a.m. | Throttled DSP 4 during a timeout spike | Ad ops lead | Timeouts back under 1% |
| Sep 12 | Raised CTV floors on two publishers | Yield manager | Clearing prices held above the new floor |
Ask a question. Get the reasoning, not just the number.
Your team asks in plain language, in the tools they already use. Vi-Agent investigates across systems, shows its work, and proposes a next step for approval. Each morning it can also brief the team on what needs attention first.
Most of the shortfall came from one demand partner timing out.
- Compared revenue by partner against the four previous Tuesdays.
- Found DSP 4 timeouts rising from 0.9% to 3.2% of requests after 6 p.m.
- Matched the start time to a deployment note from the partner.
- Estimated the shortfall and drafted a note to the partner.
Checked: exchange logs · partner history · email
Every Monday, one brief across demand, supply, and your pipeline.
Vi-Agent reads the full week on both sides of the auction, checks it against your CRM, and ranks what to fix by the money at stake. Each item comes with the evidence and a proposed action for your team to approve.
- Demand38 feeds
What buyers paid, where they stopped bidding, and why.
- Supply52 zones
What we paid publishers, fill, and yield by zone.
- Paths214 pairs
Every supply and demand pairing, with errors and drops.
- PipelineCRM
Partners marked live in the CRM that nobody has touched.
Sample data, shown in the same layout our own trading team reads every Monday. Partner names and figures here are invented; real briefs stay inside your workspace.
Autonomy is earned on your stack, not bought.
Permission levels define what Vi-Agent may do, not which features you can see. Every level investigates the same way. What changes is how much it can act on, and only after it has proven itself on your data.
Diagnose
Read-only. Vi-Agent investigates, explains, and recommends. Every finding shows the evidence behind it.
Act
Bounded changes. Vi-Agent prepares the action, and your team confirms each one before it runs.
Autonomous
Policy-bound execution with an immutable audit log and circuit breakers. Available after six months at Level 2.
Always a human, at every level.
No permission level allows Vi-Agent to take these actions without a named person's approval.
- Change margin or take rate
- Change floors for all demand partners at once
- Pause a top advertiser
- Move money
Works with the stack you have.
Vi-Agent connects to the systems that already hold your operational data, through adapters built for your environment. On the ViSTARS stack it has native access to every module.
Open by design: Vi-Agent exposes a standard MCP server, so your own agents and AI assistants can call it directly. Your data, your reports, and the adapters built for your stack stay yours.
Built by AdTech veterans, for the people who run programmatic every day.
Vi-Agent is developed by the ViSTARS engineering team under Don Enikeev, who architected RTB systems and exchange integrations at IPONWEB and BidSwitch.
Win-rate, pacing, and spend anomalies explained before the client asks.
Yield, floor, and partner-contribution diagnostics across every demand source.
Revenue leakage and supply health, with the cause and the fix.
Campaign performance questions answered in minutes, with a full decision record.
Delivery issues triaged and routed, with the right context attached.
Start with one workflow. Prove the impact. Then scale.
We are onboarding a limited number of design partners: programmatic teams ready to put Vi-Agent on one high-value workflow, measure the result, and expand from there.
- A working session on your stack and the workflow that costs your team the most time
- Adapters built for your systems, which remain yours
- Read-only start, with every action approved by your team
- Direct access to the engineers building Vi-Agent
Book a Vi-Agent demo
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