Launch or replace a platform without a multi-year build
License the module you need, white-label it, and run it as your own product. Your engineers start from production code.
Platform licensingProgrammatic infrastructure, licensed with source code
Own your programmatic. Control your outcomes.
ViSTARS builds the core of a programmatic business: a DSP with ad server, an SSP, an exchange, and a DMP. Take the full source code under a perpetual license and run it in your own cloud, or let us run it for you.
No cut of mediaNo cloud markupPerpetual license
Reference deploymentRuns in your cloud
Operating layerAgentic AI
Vi-Agent
Detect→Reason→Act→Remember
Your source code · your cloud account
Vi-DSPBuying + ad server
Vi-SSPOwned + retail media
Vi-ExchangeRouting + margin
Vi-DMPFirst-party data
Vi-UIOne interface
Vi-ModelsPer-auction ML
Your account. Your bill. No markup.
AWSGCPAzure
Full source code
Perpetual, irrevocable, royalty-free license.
50+ and 50+
Direct supply and demand partners on the ViSTARS exchange.
AWS, GCP, or Azure
Licensed modules run in your account, billed to you.
IAB Europe TCF v2.2
Registered vendor since May 2025.
Clients and partners
- PubMatic
- MediaMath
- OpenWeb
- LiveIntent
- 33Across
- Verve
- GeoEdge
- Aniview
- TMT
- Mobkoi
- Yobi
- ClearPier
- Kaden
Supply partnersListed in our public sellers.json
- Index Exchange
- OpenX
- TripleLift
- InMobi
- Smaato
- Pubnative
- Nativo
- Yieldmo
- Seedtag
- Infolinks
- Illumin
- Adyoulike
- eyeo
- Admixer
- Eskimi
- Wurl
- LKQD
- Rise
- AudioMob
- Bright Mountain Media
- Nexverse
- Online Media Solutions
- IQzone
- Solaris
- Adte
- Oveeo
- Axis
- Space Mob
- Amma.family
Who we build for
One stack, four kinds of operator.
ViSTARS sells to companies that run programmatic as a business, not as a line item. The common thread is control: of the code, of the supply path, and of the margin between budget and impression.
Bring trading in-house on infrastructure you control
Stop paying a percentage of media to a platform you cannot inspect. Own the bidding logic, the supply paths, and the margin.
In-housingSell owned and retail inventory on your terms
Run Vi-SSP with your floors, your demand partners, and your reporting, connected directly to buyers through Vi-Exchange.
Vi-SSP and Vi-ExchangePut an operating layer on the stack you already run
Vi-Agent works across DSP, SSP, exchange, and ad server data, ours or another vendor's, and answers operational questions in minutes.
Vi-AgentBuying media for a brand? Our sister company, ViSTARS Agency, plans and runs managed media on this technology.
vistarsagency.comThe problem
Only 43 cents of every programmatic dollar reaches a quality impression.
The ANA's Q1 2026 Programmatic Transparency Benchmark puts the market-level TrueAdSpend Index at 43.3 percent: the share of spend that lands on fraud-free, measurable, viewable impressions outside made-for-advertising sites. Higher performers converted 54.0 percent. Lower performers converted 32.1 percent, the widest gap the Benchmark has recorded.
The more useful finding is where that gap comes from. Transaction costs differed by just 2.4 points between the two groups. Media productivity losses differed by 19.4 points. The leaders do not simply pay lower fees. They control which supply they buy, how it is routed, and what gets measured.
That control is hard to exercise on rented infrastructure, where the bidding logic, the supply paths, and the logs sit inside someone else's platform. ViSTARS puts them inside yours.
Leaders convert 21.9 points more of every dollar than laggards.
Share of programmatic spend reaching qualified impressions (TrueAdSpend Index), Q1 2026
Where the gap comes from · difference between the two groups
Transaction costs
2.4 pts
Media productivity losses
19.4 pts
The gap is what gets bought, not what gets charged.
The platform
Six modules. Deploy one, or run the full stack.
Every module is production software, delivered with the documentation a competent engineering team needs to build, deploy, operate, and maintain it. Start with the module that removes your most expensive dependency, and add the rest when the economics justify it.
Vi-DSP + Ad Server
Buy display, video, native, and CTV with direct-to-supply connectivity and an integrated ad server. Bidding logic, targeting, and logs are yours to inspect and change.
Vi-SSP
Publisher-grade control over owned and retail media inventory: price floors, demand access, and transparent reporting, ready to run under your own brand.
Vi-Exchange
One connection to multiple supply sources, with full control over routing and margin. The marketplace layer between your demand and your supply.
Vi-DMP
First-party data and audience segments fed straight into your DSP, with a configurable collection pixel, identifier matching, and segment storage built in.
Vi-UI
One interface for campaign management, inventory onboarding, and real-time reporting, with an API for third-party integrations.
Vi-Models
Real-time, per-auction machine learning for CPC and CPA buying, plus Dynamic Margin and Traffic Shaping on the supply side. Proven on your traffic before it goes into production.
Vi-Agent
Programmatic data, turned into decisions your team approves.
When win rate drops at 3 p.m. on a Wednesday, someone usually spends the afternoon across DSP logs, SSP reports, and Slack threads to find out why. Vi-Agent does that work in minutes.
It connects DSP, SSP, exchange, and ad server data with Slack, email, and CRM, finds what changed, works out why, and recommends the next step. It runs on the ViSTARS stack or on the one you already have.
01
Detect
Win-rate declines, revenue leakage, floor-price changes, and delivery issues, as they happen.
02
Reason
Auction dynamics, history, and partner context, grounded in how OpenRTB actually works.
03
Act
Alerts, recommended next steps, and approved workflows, within the permissions you set.
04
Remember
Who changed what, when, and why, so every decision stays searchable.
Why did win rate drop yesterday?
Win rate fell after a floor change on one SSP.
- Detected the win-rate decline and pinpointed when it started.
- Traced it to a floor-price change on SSP B.
- Recommended a floor correction, with the evidence attached.
- Linked the Slack thread where your team discussed this partner before.
Proposed: restore the previous floor on SSP BNeeds approval
Approve correctionOpen evidenceAssign to trader
Checked: bid logs · SSP floor history · Slack
Rent or license
Rent it, or hold the source code.
ViSTARS takes no cut of media cost and does not mark up cloud infrastructure. The only decision is how much of the stack you want to operate yourself.
If you want proof before commitment, rent first. Move to a license once the economics are clear and your team is in place.
| Rent | License | |
|---|---|---|
| Who runs it | ViSTARS runs and maintains the stack for you. | Your team runs it, with our engineers alongside during the transition. |
| Source code | Operated by ViSTARS on your behalf. | Full source and executable code, delivered to you with documentation. |
| Infrastructure | Hosted and managed by ViSTARS. | Your AWS, GCP, or Azure account, billed to you directly, with no markup. |
| Continuity | Move to a license when your team is ready. | The license survives termination and is protected under Section 365(n) of the U.S. Bankruptcy Code. |
Why ViSTARS
Engineered by RTB veterans from IPONWEB and BidSwitch.
Our leadership has built and run the systems this industry trades on: exchanges, DSP and SSP integrations, ad serving, and auction environments processing billions of daily transactions.
Ownership
Your code, your data, your logs, and your bidding logic. None of it sits behind someone else's login.
Transparency
No cut of media cost and no markup on cloud. Every hop between budget and impression is visible.
Intelligence
Vi-Agent and Vi-Models are built on auction mechanics, supply paths, and pacing.
Partnership
Senior engineers lead from the first workshop to acceptance, and through every release.
Pavel MedvedevCEO and Co-founder
20+ years in AdTech. Executive roles at IPONWEB, BidSwitch, DoubleVerify, LiveIntent, and OpenWeb.
Marsel TaipovChief Technology Officer
20+ years in low-latency distributed systems. Former lead engineer at IPONWEB and BidSwitch.
Don EnikeevAgentic AI Lead and Chief Solution Architect
20+ years in AdTech architecture. Leads Vi-Agent.
Leadership experience includes
Meet the leadership IPONWEBBidSwitchDoubleVerifyLiveIntentOpenWeb
See where your margin goes.
A 60-minute working session with a ViSTARS founder or senior engineer on your stack, your supply paths, and where the margin goes.