1. Introduction
Welcome to ViSTARS Inc. (“ViSTARS,” “we,” “us,” or “our”). We are a Delaware-registered ad-tech company delivering programmatic advertising technology, DSP in-housing solutions, analytics, and marketplace media trading.
This Privacy Policy explains how we collect, process, use, and safeguard personal information (“Personal Information”) across our websites, software platforms, advertising technology, and related services (“Services”).
2. Scope & Applicability
This Policy applies to website visitors, clients, publisher partners, data partners, and any global users. “Personal Information” includes any data identifying an individual under GDPR, CCPA, and other privacy regulations.
3. Information We Collect
3.1 Information You Provide
Contact details, billing information, support requests, onboarding documents.
3.2 Information Collected Automatically
We and our partners collect IP addresses, device information, browser types, advertising identifiers, statistical IDs, eTags, cache objects, log data, referring URLs, cookie IDs, RTB metadata, and cross-device identifiers. Third parties may use this data across other websites for ad targeting, measurement, and fraud prevention.
3.3 Data From Third Parties
Publisher inventory data, anti-fraud scoring, measurement signals, and publicly available business data.
3.4 Restrictions on Data Sharing
We do not send PII to PubMatic; do not sync identifiers; delete identifiers upon request; and do not drop identifiers in COPPA-regulated environments.
4. Legal Bases for Processing
We process data under GDPR bases (contract, legitimate interests, consent, compliance) and U.S. laws including CCPA/CPRA, COPPA, NAI, and DAA.
5. How We Use Data
5.1 Service Delivery
RTB, targeting, measurement, fraud detection, frequency capping, cross-device analysis.
5.2 Communications
Support, billing, updates, and marketing (where consent is required).
5.3 Legal & Security
Enforcement, compliance, and incident prevention.
6. Advertising, Cookies & Identifiers
We use cookies, pixels, statistical IDs, cross-device technologies, eTags, cache objects, and mobile identifiers.
6.1 Third Parties
SSPs, DSPs, anti-fraud vendors, and analytics providers.
6.2 Required Disclosures & Opt-outs
NAI: https://www.networkadvertising.org/choices/
DAA: https://www.aboutads.info/choices
EDAA: https://youronlinechoices.eu
AppChoices: https://www.aboutads.info/appchoices
PubMatic Opt-Out: https://pubmatic.com/opt-out/
6.3 Third-Party Identifier Use
Third parties may place identifiers on your device and use them for targeting across other websites. ViSTARS complies with PubMatic’s Privacy Policy and NAI principles.
7. Data Sharing & Transfers
We share data with service providers, cloud vendors, exchanges, and DSP clients. International transfers rely on Standard Contractual Clauses and appropriate safeguards.
8. Your Rights
8.1 GDPR
Access, delete, correct, restrict, object, portability, and withdraw consent.
8.2 CCPA/CPRA
Right to know, delete, correct, opt out of sale/share, and limit sensitive data use.
8.3 Opting Out of Tracking
Opt-outs must be performed per device and browser using the tools listed above.
8.4 PubMatic Compliance
We adhere to PubMatic, NAI, DAA, IAB TCF, and all Applicable Privacy Requirements.
9. Children’s Data (COPPA)
We do not knowingly collect data from children and do not drop identifiers on COPPA-regulated inventory.
10. Data Security & Retention
ISO/SOC security controls, encryption, monitoring, and retention aligned with contractual, regulatory, and fraud-prevention needs.
11. Cookie Notice
Please refer to our full Cookie Notice page for detailed identifier practices.
12. Changes
We may update this Policy periodically.
13. Contact
ViSTARS Inc.
16400 W Dixie Hwy,
North Miami Beach,
FL 33160
info@vistars.ai
14. Sanctions Compliance
ViSTARS is not subject to sanctions and does not transfer programmatic data to sanctioned jurisdictions or entities.