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We're Building Modern And High Software
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The Plumbing Problem in Adtech (and Why More Layers Won’t Fix It)

Adtech needs better plumbing and “We are the plumbers of Adtech”. If you’ve spent any time…
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Adtech already has everything it needs.

This article was originally written by our CEO Pavel Medvedev. It’s a candid take on what’s…
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Adtech is too complex now for “business-only” or “tech-only” leadership.

Adtech is too complex now for “business-only” or “tech-only” leadership. You need both. That’s how you…
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ViSTARS Joins IAB Europe’s Transparency and Consent Framework v2.2

We’re proud to announce that ViSTARS Inc. has been officially approved as a registered vendor in…
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Programmatic in-housing is no longer a trend—it’s a shift in control.

When global brands like Unilever report saving €500M by in-housing, and companies like Netflix and P&G…
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Reimagining Programmatic Advertising: Our Journey in Media Trading and Partnerships

At ViSTARS, we’ve learned that real success in programmatic advertising isn’t just about having cutting-edge technology—it’s…
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Programmatic In-Housing: A Dream Come True or a Headache in Disguise?

Ah, programmatic in-housing. It sounds like the holy grail of advertising—cutting costs, gaining transparency, and taking…
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The Reality of Programmatic Advertising: A Future Defined by In-Housing and Data Ownership

This article captures the essence of the programmatic advertising landscape, emphasizing the value of in-housing, data…
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