ViSTARS Inc. Privacy Policy
Effective Date: March 1, 2025
1. Introduction
Welcome to ViSTARS Inc. (“ViSTARS,” “we,” “us,” or “our”). We are a Delaware-registered ad-tech company serving clients and partners worldwide. This Privacy Policy explains how we collect, process, and protect personal data (“Personal Information”) in compliance with global data protection laws, including but not limited:
GDPR (General Data Protection Regulation) in the European Economic Area (EEA) and UK,
Relevant U.S. federal and state regulations, including Federal Trade Commission (FTC) guidelines, Children’s Online Privacy Protection Act (COPPA), and California Consumer Privacy Act (CCPA), if applicable.
By accessing or using our website, platforms, or services (collectively, the “Services”), you agree to this Privacy Policy. If you do not agree, please discontinue use immediately.
By accessing our website, platforms, or other services (collectively, the “Services”), you confirm that you have read and understood this Policy. If you disagree with any part of it, please discontinue use of the Services immediately.
2. Scope & Applicability
1.1 Who This Policy Covers:
This Policy applies to all individuals and entities interacting with ViSTARS, including website visitors, advertisers, publishers, and technology partners, regardless of their geographic location.
2.2 Personal Information:
We define “Personal Information” broadly to include any information relating to an identified or identifiable individual under relevant data protection laws, such as the GDPR or the CCPA (if applicable)
3. Information We Collect
3.1 Information You Provide
Contact Details: You may provide your name, email, phone number, company details, or billing information when signing up for newsletters, requesting demos, or entering into contracts.
Communications: Any information shared via support inquiries, feedback forms, or similar channels.
3.2 Information Collected Automatically
Technical Data: We may gather device information (IP address, browser type, operating system), usage logs, and similar metadata as you navigate our site or use our ad-serving platform.
Cookies & Tracking: We and our partners use cookies, pixel tags, or similar technologies to facilitate real-time bidding, measure ad performance, analyze user interactions, and enhance Services. You can configure your browser to reject cookies, but this may limit certain features.
3.3 Third-Party Sources
We may obtain data from third-party service providers or publicly available sources to supplement our existing records, for instance, to validate business contact details or block fraudulent traffic.
4. Legal Bases for Processing
We process Personal Information under lawful bases recognized globally:
4.1 GDPR (EEA/UK):
Performance of Contract: Providing ad services you requested.
Legitimate Interests: E.g., preventing fraud or analyzing traffic, unless overridden by your data rights.
Consent: If required (e.g., certain cookie usage).
Legal Obligation: Compliance with laws or regulatory inquiries.
4.2 U.S. Federal & State Laws:
FTC Guidelines: We aim to be transparent in data use and protect consumer privacy.
COPPA: We do not knowingly collect data from children under 13 without parental consent.
CCPA: California residents have the right to know, delete, or opt-out of certain data sales; see Section 8.2 for more info.
State Data Breach Notification Laws: We will notify users in the event of a security incident as required by applicable state laws.
5. How We Use the Data
5.1 Service Provision & Enhancement
Real-Time Bidding (RTB): Deliver targeted ads, measure impressions/clicks, and optimize campaigns.
Analytics & Reporting: Evaluate performance of campaigns, identify invalid traffic, or generate aggregated insights.
5.2 Communications
Account & Contract Management: Billing, contract execution, or responding to inquiries.
Marketing Communications: With proper consent (where required), we may send updates about new ad-tech features or other offerings.
5.3 Compliance & Protection
Legal Requirements: We process data as needed to comply with legal obligations, resolve disputes, or enforce our agreements.
Fraud Prevention: Monitor for unauthorized or fraudulent activity, including suspicious ad traffic or domain spoofing.
6. Data Sharing & International Transfers
6.1 Third-Party Recipients
We may share data with:
Vendors & Service Providers: Cloud hosting (e.g., AWS), analytics services, anti-fraud tools, or payment processors—bound by confidentiality and data protection commitments.
Affiliates & Subsidiaries: Within the ViSTARS corporate group to streamline global operations.
Legal/Regulatory: When compelled by legal process or to protect rights and safety.
6.2 Cross-Border Transfers
If you are located outside the U.S., your data may be transferred to the U.S. or other jurisdictions. We implement appropriate safeguards (e.g., Standard Contractual Clauses, recognized frameworks) to ensure lawful cross-border data flows under GDPR or other laws.
7. Data Retention & Security
7.1 Retention Period
We retain personal data only as long as necessary for:
- The purposes set out in this Policy (e.g., contract duration).
- Legitimate business interests (e.g., recordkeeping).
- Legal obligations (e.g., tax, audits).
7.2 Security Measures
We employ technical, administrative, and physical safeguards, in line with industry standards (e.g., ISO 27001, SOC 2) to secure data against unauthorized access, destruction, or alteration.
8. Your Rights & Choices
8.1 GDPR Rights (EEA & UK)
Access & Portability: Request a copy of your personal data in a common format.
Rectification & Erasure: Correct inaccurate data or request deletion.
Objection & Restriction: Object to or restrict certain processing activities.
Withdrawal of Consent: If processing is based on consent, you can withdraw at any time.
Submit requests or inquiries by emailing [[email protected]]. We will respond within a reasonable timeframe, per legal requirements.
8.2 US-Specific (e.g., CCPA)
Right to Know & Delete: California residents can request info about data usage or deletion.
Opt-Out of Sale: If we “sell” data under the CCPA definition, you can opt out.
Non-Discrimination: We will not discriminate if you exercise your rights.
8.3 Opting Out of Cookies or Marketing
Cookies: Most browsers allow you to manage or block cookies. You may also use industry opt-out pages like Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
Marketing Emails: Use the “unsubscribe” link or email us at [[email protected]].
9. Children’s Data
Our Services are not directed to children under 13 (or under 16 in certain GDPR contexts). We do not knowingly collect data from minors. If you believe a minor has provided personal data, contact us at [[email protected]] to remove it.
10. Updates to this Policy
We may revise this Privacy Policy occasionally to reflect changes in law or our practices. If we make material changes, we will post a revised version with an updated “Effective Date.” Continued use of our Services after such changes indicates your acceptance.
11. Contact Us
For questions about this Privacy Policy or to exercise your data rights, please contact:
ViSTARS Inc.
16400 W Dixie Hwy, North Miami Beach, FL 33160
Thank you for choosing ViSTARS. We strive to handle your Personal Information responsibly and in accordance with U.S. and international data protection regulations.