When global brands like Unilever report saving €500M by in-housing, and companies like Netflix and P&G begin investing deeply in their own ad tech stacks, it’s clear: the era of black-box media buying is ending.
I’ve had the privilege of supporting a few of these transformations firsthand—watching large organizations rethink how they buy, optimize, and measure media at scale. The motivations are always the same:
• Transparency
• Data ownership
• Speed
• Accountability
And the challenges? Also familiar:
• Sourcing the right talent
• Choosing the right tech
• Justifying the build with scale (think $17K+/mo for a DSP alone)
At ViSTARS, we’re making this shift more accessible.
Our modular DSP, SSP, DMP, and exchange components give brands and agencies the ability to own the infrastructure—not just license it.
With programmatic accounting for 80%+ of digital media today, this isn’t a nice-to-have anymore.
It’s essential.
Let’s talk about what in-housing could look like—on your terms.