Vi-MODELS
ViSTARS Agency is offering a comprehensive set of real-time modeling and predictive analytics integrated into ViSTARS’ programmatic technology pipelines, enhancing both supply and demand capabilities.
We’re empowering advertisers to boost their performance strategies for CPC and CPA campaigns. On the supply side, we’re driving revenue growth with our Dynamic Margin model, while reducing hardware costs through our innovative Traffic Shaping solution.
ML Library as a Service for Media Buying
- Real-time ML, not based on logs with time delays
- Faster innovation without reliance on long research projects
- Engineers’ duty and cost reductions for infrastructure, networking, security, and 24/7 operations
- “Pay-per-auction” model, increasing margins from 20% to 40-60%
- Optimization of all KPIs and ad formats
- Increased trader productivity with simplified objectives
A 360-Degree Customer Care
- Catch up on performance with top-tier ad networks
- Offer customers both quality local service and performance
- Innovate faster at lower cost to gain market share
- Real-time ML, not based on logs with time delays
- Faster innovation without reliance on long research projects
- Engineers’ duty and cost reductions for infrastructure, networking, security, and 24/7 operations
ML Library as a Service for Media Buying
- Real-time ML, not based on logs with time delays
- Faster innovation without reliance on long research projects
- Engineers’ duty and cost reductions for infrastructure, networking, security, and 24/7 operations
- “Pay-per-auction” model, increasing margins from 20% to 40-60%
- Optimization of all KPIs and ad formats
- Increased trader productivity with simplified objectives
A 360-Degree Customer Care
- Catch up on performance with top-tier ad networks
- Offer customers both quality local service and performance
- Innovate faster at lower cost to gain market share
- Real-time ML, not based on logs with time delays
- Faster innovation without reliance on long research projects
- Engineers’ duty and cost reductions for infrastructure, networking, security, and 24/7 operations
How We Work
We demo our models on the ViSTARS platform. Clients can run campaigns on their own supply (if connected via oRTB) or through SSPs linked to ViSTARS.
If results are satisfactory, models can be installed directly into production within two weeks:
• Documentation, code examples, sandbox environment
• Technical Account Manager assistance and Docker environments for bidding scenarios
No modifications needed for DSP consoles, no new trader training required, no prior ML knowledge needed
Run test campaigns and scale using a "pay-as-you-go" model
• Performance analytics across all media channels
• Performance analytics across all media channels
Obtain ROI reports within a month with no ownership costs or technical debt