ViSTARS Joins IAB Europe’s Transparency and Consent Framework v2.2

We’re proud to announce that ViSTARS Inc. has been officially approved as a registered
vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2.

As a programmatic infrastructure company committed to building future-proof, privacy-first
media technology, joining the TCF reflects our continued investment in transparency, data
protection, and responsible media practices across Europe and beyond.

What Is the TCF and Why It Matters
Launched in 2018, the Transparency and Consent Framework is a cross-industry standard
developed to help companies like ViSTARS and our partners align with the requirements of the
ePrivacy Directive and the General Data Protection Regulation (GDPR).

It enables publishers, advertisers, and technology providers to work together to deliver
advertising and content in a way that respects user privacy and choice. Through a
standardized consent mechanism, users can grant or withhold consent, and exercise their right to
object to data processing. The TCF provides a practical, compliant framework for how that
happens in the real world.

Why ViSTARS Joined the TCF
“At ViSTARS, transparency isn’t just a buzzword—it’s part of the infrastructure we
build.
Our mission is to help brands and agencies take back control of their programmatic
media stack, and that includes full respect for user privacy and regulatory compliance.
Joining the TCF was a natural step in our commitment to being a trusted, privacy-
conscious partner.”
— Pavel Medvedev, CEO, ViSTARS Inc.
 
As part of our registration, ViSTARS will now appear on the IAB Europe TCF v2.2 Global
Vendor List, reinforcing our dedication to providing secure, privacy-first solutions for our
clients and partners.

To learn more about the Transparency and Consent Framework, visit iabeurope.eu

#ViSTARS #AdTech #Privacy #GDPR #IAB #TCF #Programmatic #InHousing #MediaTrading
#Transparency
 
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