The Plumbing Problem in Adtech (and Why More Layers Won’t Fix It)
Adtech needs better plumbing and “We are the plumbers of Adtech”. If you’ve spent any time…
Welcome to ViSTARS
Blog
- December 30, 2025
- By Pavel Medvedev
Adtech already has everything it needs.
This article was originally written by our CEO Pavel Medvedev. It’s a candid take on what’s…
- December 30, 2025
- By Pavel Medvedev
Adtech is too complex now for “business-only” or “tech-only” leadership.
Adtech is too complex now for “business-only” or “tech-only” leadership. You need both. That’s how you…
- May 16, 2025
- By Pavel Medvedev
ViSTARS Joins IAB Europe’s Transparency and Consent Framework v2.2
We’re proud to announce that ViSTARS Inc. has been officially approved as a registered vendor in…