This article was originally written by our CEO Pavel Medvedev. It’s a candid take on what’s really happening in AdTech now.“Adtech doesn’t need another protocol, framework,…
Adtech is too complex now for “business-only” or “tech-only” leadership. You need both.That’s how you spot what’s broken, what’s wasteful, and what actually moves things…
We’re proud to announce that ViSTARS Inc. has been officially approved as a registered vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2.As a…
When global brands like Unilever report saving €500M by in-housing, and companies like Netflix and P&G begin investing deeply in their own ad tech stacks,…
At ViSTARS, we’ve learned that real success in programmatic advertising isn’t just about having cutting-edge technology—it’s about cultivating the right relationships. Over the years, we’ve…
Ah, programmatic in-housing. It sounds like the holy grail of advertising—cutting costs, gaining transparency, and taking full control of your campaigns. But before you jump…
This article captures the essence of the programmatic advertising landscape, emphasizing the value of in-housing, data ownership, and ViSTARS’ role in enabling businesses to harness…
We’re thrilled to announce that ViSTARS will be exhibiting at DMEXCO 2024 on September 18-19 in Cologne, Germany!At DMEXCO, we’re set to showcase our state-of-the-art…