Blog

ViSTARS Joins IAB Europe’s Transparency and Consent Framework v2.2

We’re proud to announce that ViSTARS Inc. has been officially approved as a registered vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2.As a…

Programmatic in-housing is no longer a trend—it’s a shift in control.

When global brands like Unilever report saving €500M by in-housing, and companies like Netflix and P&G begin investing deeply in their own ad tech stacks,…

Reimagining Programmatic Advertising: Our Journey in Media Trading and Partnerships

At ViSTARS, we’ve learned that real success in programmatic advertising isn’t just about having cutting-edge technology—it’s about cultivating the right relationships. Over the years, we’ve…

Programmatic In-Housing: A Dream Come True or a Headache in Disguise?

Ah, programmatic in-housing. It sounds like the holy grail of advertising—cutting costs, gaining transparency, and taking full control of your campaigns. But before you jump…

The Reality of Programmatic Advertising: A Future Defined by In-Housing and Data Ownership

This article captures the essence of the programmatic advertising landscape, emphasizing the value of in-housing, data ownership, and ViSTARS’ role in enabling businesses to harness…

ViSTARS at DMEXCO 2024: Transform Your AdTech Strategy with Precision and Innovation!

We’re thrilled to announce that ViSTARS will be exhibiting at DMEXCO 2024 on September 18-19 in Cologne, Germany!At DMEXCO, we’re set to showcase our state-of-the-art…

Meet us at DMEXCO and Elevate Your Business with Vistars Agency!

At Vistars Agency, we are your strategic partner in navigating the complexities of today’s digital landscape. Our comprehensive suite of services is designed to propel…